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Maahi Milk Producer Company Limited
Maahi Milk Producer Company Limited is a Producer Company incorporated under the provisions of Part-IXA of the Companies Act, 1956 (Now Chapter XXI-A of the Companies Act. 2013) on June 7, 2012 in the State of Gujarat. The main objects of the Company is to undertake the business of pooling, purchasing, processing of milk and milk products primarily of the Members and also of others, marketing of the same and to deal in activities that are part of or incidental to any activity related thereto. The motto of the Company behind the establishment and operations is the upliftment of villages & growth of the livelihood of milk producers. The Company’s registered office is located at 3rd & 4th Floor, Saakar Building, Opp. Rajkumar College, Dr. Radhakrishnan Road, Rajkot, Gujarat.
The Company has commenced its commercial operations from 18th March 2013. At the time of commencement of operations, milk procurement of the Company spread to the districts of Saurashtra and Kutch region of Gujarat covering 1,912 villages and 2,142 MPPs (Milk Pooling Points). At that time total 85,194 milk producers were associated as members.
Presently, there are 1,07,557 members associated with the Company procuring milk from 2244 villages. Company is collecting milk through 2480 Milk Pooling Points spreading in 11 districts of Saurashtra and Kutch (i.e., Junagadh, Gir Somnath, Amreli, Botad, Bhavnagar, Surendranagar, Morbi, Jamnagar, Dev Bhumi Dwarka, Kutch and Porbandar). Maahi gives preference to the women in the membership of a Company and presently, Maahi has 48.05% women members. The average milk procurement recorded till 10th October, 2022 is 6.55 LKGPD.
Being a producer company and engaged in dairying business only milk producers can become its members. Company follows the strict norms for allowing the membership of the company and its continuance. In order to have security in the matter of acceptance of milk and payment to the members, each member of the company has been allotted sixteen-digit unique code based on their geographical location (district, taluka, and village). Details regarding milk procured, its quantity and Fat & SNF of milk etc. are captured online in the system thus eliminating human intervention and errors and thereby ensuring reliability & transparency of the system.
In order to have transparency in payment, company makes payment digitally to all its 1,07,557 members directly into their Bank Account on every 10 days’ payment cycle. Members have been given a facility of android application which contain details of their milk payment. Members get immediate SMS on pouring his/her milk at MPP and payment made towards pouring of milk.
Towards women empowerment, and making the village families self- dependent for cooking gas and obtain highly organic enriched bio-manure, company encourages installation of flexi bio gas plants under New National Biogas and Organic Manure Programme (NNBOMP) being implemented by NDDB, Anand.
It is the policy of the company to pass on at least 75% of the total sales turnover to the members including procurement price, differential price/incentive and Bonus. For the calendar year ended 31st December, 2021, company has paid an Annual incentive of Re. 0.90 per liter on the milk poured by the members during the calendar year and lean incentive of Rs. 1.40 per liter on the milk poured by the member during the lean season viz., April, 2021 to July, 2021.
Company is very active on CSR front and is regularly undertaking CSR activities like, contribution to Prime Minister’s National Relief Fund, Environment Protection through the project “ PARYAVARAN ” under which assistance is provided to milk producers in setting up biogas plants. Providing training to enhance vocational skill and enhance livelihood and helping weaker sections of Society company has a project
“ ATMASAMMAN ” . Creating awareness about health nutrition, promote health care and education among the children carries out the project “ SWASTHYA SATHE VIDHYA ”
To enhance transparency in the system, solar powered based DPMCU with GPRS facility & Milk Analyzer are being installed at MPPs. All milk routes from every MPP to chilling centers are connected through GPS by which transportation of milk can be made transparent. Company’s IT Department has been taken various innovative steps to develop various in-house software/applications to make the company frontrunner in Digitalization in the milk business. It has developed various android based applications like.
* Maahi Member – After login with the registered member code alongwith the registered mobile no., Member can get the information about their day to day milk pouring data with notification and alerts.
* Maahi VCG Meeting App. – An android based mobile application developed for conducting VCG meeting and track properly which helps to reduce the use of paper and makes compilation of data easy. It is to ensure fair participation of milk producers at village level. Through this app VCG can also see pending issue and meeting list so that they can take appropriate follow up.
* Maahi Sahayak – Through this app, sahayak can see their MPPs day to day milk pouring data with notifications and alerts. They can also register their equipment complaints from this app.
* BMC Energy Management – An app to monitor and reduce BMC wise chilling cost and electricity cost.
* Milk on Mobile – Through this app, Rajkot based customers can place their orders for purchase of Maahi’s products. Customers have to make payment for the products and they get the doorstep delivery of Maahi’s products.
Company has in-house developed and launched an android based Mobile App Automatic Milk Collection System (AMCS). It is an important milestone towards “Atmanirbhar” & “Digital” Maahi. Through this, Automatic milk collection of registered members is done through mobile application and works only in the mobile of Sahayak of Maahi so that data remains protected. AMCS can also be run offline (without internet) and it can be connected to weighing scale or milk analyzer of the company.
In respect of quality control, all cluster Bulk Milk Coolers)/Chilling Centers) of the Company are well equipped with the basic testing facilities and instruments for quality testing of raw milk. Further, wherever required, quality improvements in the products are continuously and promptly done based on the customer and market feedback.
Towards the accuracy and transparency in accounting, Company uses SAP system of Accounting. Company in adopting Digital Initiatives in Public & Social Sector has for their Project “Saarthi”, announced SAP ACE awards to Maahi Milk Producer Company Limited jointly with NDDB Dairy Services, Paayas Milk Producer Company Limited & Shreeja Mahila Milk Producer Company Limited. Company has implemented Hybrid cloud solution (Private Cloud for SAP) through IBM and Airtel sharing with 5 Milk Producer Companies.
For the enlargement of product baskets, Company is regularly launching new products in the market. On the 9th Maahi Anniversary on 18th March, 2022, Company has launched three new products viz., Kesar Shrikhand and EIaichi Shrikhand in 6 kg pack., flavoured milk in four variants and Mishti Doi. With this, company’s products baskets consist of poly packed milk, butter milk, skimmed milk powder, flavoured milk, ghee, cow ghee, kadhi Chaas, paneer, curd, shrikhand and Mishti Doi having different variants in different consumer pack sizes.
In order to make available our rich quality product i.e. Premium Cow ghee under the name “Gir-Amrut” in every corner of India, company has tied up with Amazon and is available on Amazon Portal. Further, Premium Buffalo Ghee in 1 Ltr. is put on Jio Mart through which it is made available in Gujarat and Mumbai.
Maahi is the only Dairy organization in Gujarat which has launched its’ Milk and milk products with quality mark logo of NDDB. It’s a symbol of quality and safe products.
Maahi has got a prestigious award for active participation in NCDFI – E Market presented by Hon’ble Minister of Home Affairs Shri Amit Shah. It has also got Fair Business Practices Jamnalal Bajaj Awards under Manufacturing Enterprises category.
Company has widened its sales & distribution network and has spread from Saurashtra & Kutch region and also covered the cities of Ahmedabad, Vadodara and Surat. All endeavors are being made to expand the presence of Maahi’s products in other prominent cities of Gujarat. The Company foresees big potential in tapping of new markets in the eastern/southern Gujarat, and is actively considering these options.
In order to make the members aware about all the essential activities carried by the company, a Quarterly Magazine “Maahi Mitra” is published by the Company and circulated to all its Members providing the necessary information about the Animal welfare and related information.
Through Milk on Mobile, Mobile Milk Parlours, etc. company facilitates the doorstep delivery of the products to the customers. Further, Maahi has developed the new Concept of Maahi Mall through which all the products of the Maahi can be made available to rural people. . In the Milk on Mobile App, one feature is added giving an option to the customer by which he can place an order for products of the company for either 7 days or 30 days against advance payment.
With an objective to provide quality veterinary services at the doorstep of farmers, Maahi has launched “Maahi Pashu Seva” an ambulatory service on 6th September 2022 from Talaja BMC. Initially the service will be available for the milk producers of all the MPPs of Talaja, Mahuva and Palitana BMCs and subsequently it will be replicated in rest of the BMCs of the district as well as remaining districts of the Maahi in phased manner.
In the direction of digitalization, paperless service will be provided by leveraging on the android based solutions for real time monitoring. For availing the veterinary services, Member of the Maahi may book visit/complaints online either through Maahi Member or Sahayak application, whereas the non-member can book visit only through Sahayak application.
Maahi has taken over the cattle feed factory situated at Khandheri from NDDB on long lease w.e.f. 1st April, 2018 and renamed the Unit as Animal Feed & Nutrition Unit(AFNU).The unit has the capacity of producing 200 MT of cattle feed per day. It has a mineral mixture plant having 10 MT production capacity per day. AFNU’s cattle feed sales reached to 10,332.87 MT for the period ended 30th September, 2022.. The unit is equipped with By Pass “Protein Feed” plant & Maahi is manufacturing all its cattle feed variants viz.,
•Maahi Dan Sampoorna-40 Kg (BIS Type-I)
•Maahi Dan Power-50 Kg (BIS Type II)
•Maahi Dan Gold- 50 kg (BIS Type-II)
•Maahi Dan Regular-50 Kg
•Maahi Dan Junior- 20 Kg (Calf Starter)
•Maahi Dan Purak-50 Kg
•Maahi Dan Jute Bag-60 Kg
•Mineral Mixture under the Brand name of “Maahi Min” 1 Kg
•Maahi Makai Bhardo- 35 Kg
•Maahi Pashu sheetvardhak- 5.25 Kg
The production facilities has been certified for ISO 9001:2015 compliances and we possess BIS logo on Maahi Dan Power BIS Type-II & Maahi Dan Sampoorna BIS Type-I)
AFNU is also manufacturing Mineral Mixture for other PCS like Saahaj Milk Producer Company Limited, Shreeja Mahila Milk Producer Company Limited, Balinee Milk Producer Company Limited, Bapudham Milk Producer Company Limited and Indujaa Mahila Milk Producer Company Ltd.
(14th October, 2022)
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