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Maahi Milk Producer Company Limited
Maahi Milk Producer Company Limited is a Producer Company incorporated under the
provisions of Part-IXA of the Companies Act, 1956 on June 7, 2012 in the State of Gujarat. The main objects of the Company to be pursued is to
undertake the business of pooling, purchasing, processing of milk and milk products primarily of the Members and also of others, marketing of the
same and to deal in activities that are part of or incidental to any activity related thereto. The Company’s registered office is located at
3rd & 4th Floor, Saakar Building, Opp. Rajkumar College, Dr. Radhakrishnan Road, Rajkot, Gujarat.
The Company has commenced its commercial operations from 18th March 2013. At
the time of commencement of operations, milk procurement of the Company spread to the districts of Saurashtra and Kutch region of Gujarat covering
1,912 villages and 2,142 MPPs (Milk Pooling Points). At that time total 85,194 milk producers were associated as members.
Presently, Company’s Milk Pooling Points has reached to 2612 spreading
its presence in 2376 villages of 11 districts of Saurashtra and Kutch (i.e., Junagadh, Gir Somnath, Amreli, Botad, Bhavnagar, Surendranagar, Morbi,
Jamnagar, Dev Bhumi Dwarka, Kutch and Porbandar).
In order to have transparency in the matter of acceptance of milk and
payment to the members, each member of the company have been allotted sixteen digit unique code based on their geographical location (district,
taluka, and village). Details regarding milk procured, its quantity and Fat & SNF of milk etc. are captured online in the system thus
eliminating human intervention and errors and thereby ensuring reliability & transparency of the system.
Company follows stricter norms while admitting milk producers as members of
the company and its continuance. Presently Company’s membership stood at 94,335 members. Further, Maahi always encourages women empowerment
and gives preference to the women in the membership of a Company. This is the reason, out of Maahi’s total membership, Maahi has now 42.05% consists
women producer members. The average milk procurement is recorded to 5.93 LKGPD for the period ended 31st December, 2020.
All the 94,335 members of the Company have their Individual bank accounts
and payment to the members towards the milk procurement and all other transactions are being made through NEFT/Bank transfer.
Maahi is committed to give maximum returns to its members. Keeping this
mission in mind, company has paid Rs. 30.05 crore as Lean and Annual Incentive to the eligible members for the FY 2019-20.
To enhance transparency in the system, solar powered based DPMCU with GPRS facility & Milk Analyzer are being installed at MPPs. All
milk routes from every MPP to chilling centers are connected through GPS by which transportation of milk can be made transparent.
All cluster (Bulk Milk Coolers/Chilling Centers) of the Company are well equipped with the basic testing facilities and instruments for
quality testing of raw milk. Further, wherever required, quality improvements in the products are continuously and promptly done based on the
customer and market feedback.
World renowned Accounting software SAP Company in adopting Digital Initiatives in Public & Social Sector has for their Project
“Saarthi”, announced SAP ACE awards to Maahi Milk Producer Company Limited jointly with NDDB Dairy Services, Paayas Milk Producer
Company Limited & Shreeja Mahila Milk Producer Company Limited.
The Company’s current kitty of products consists of poly packed milk, butter milk, skimmed milk powder, flavoured milk, ghee, cow
ghee, kadhi Chaas, paneer and curd having different variants in different consumer pack sizes. The Company now sells poly packed milk and butter
milk in entire Gujarat independently under the ‘Maahi™’ solo brand. All endeavors are being made for enlarging the Company’s
basket of products. Recently company has launched new variant of cow ghee viz., “Premium Cow Ghee ” under the name “Gir-
Amrut”. The product is rich in quality and unique feature of this product is that Ghee is made up from the cow milk of Gir-region.
Maahi is the only Dairy organization in Gujarat which has launched its’ Milk and milk products with quality mark logo of NDDB.
It’s a symbol of quality and safe products. Further, Maahi has launched fortified milk (fortified with Vitamin A and Vitamin D), in its
existing basket of pouch packed milk variants, Butter Milk, curd, Buffalo and Cow Ghee.
Presently, the Company’s sales & distribution network is spread apart from Saurashtra & Kutch region also in the cities of
Ahmedabad, Vadodara, Surat and Vapi. All endeavors are being made to expand the presence of Maahi’s products in other prominent cities of
Gujarat. The Company foresees big potential in tapping of new markets in the eastern/southern Gujarat, and is actively considering these options.
Since last few months, the entire world is facing COVID-19. During the days of lockdown, in order to enable people to get free home
delivery of milk and milk products of the Company, Company has launched “Milk on Mobile App” especially for Rajkot Market. Through this
App, anyone from Rajkot can order for milk and milk products and make payment on getting delivery. Considering the positive response received from
the Rajkot Market and with a view to expand the customer’s base, Company is planning to introduce “Milk on Mobile App” in out of
Rajkot Market as well.
Maahi has taken over the cattle feed factory situated at Khandheri from NDDB on long lease w.e.f. 1st April, 2018 and renamed the Unit
as Animal Feed & Nutrition Unit(AFNU).The unit has the capacity of producing 200 MT of cattle feed per day. It has a mineral mixture plant
having 10 MT production capacity per day. The unit is equipped with By Pass “Protein Feed” plant & Maahi is manufacturing all its
cattle feed variants viz.,
- Maahi Dan Power (BIS Type II)
- Maahi Dan Regular (BIS Type III)
- Maahi Dan Sampoorna (BIS Type I-22% protein & 7% FAT)
- Maahi Dan Junior (23% protein & 4% FAT), using formaldehyde treated protein source.
- Mineral Mixture under the Brand name of “Maahi Min”
The production facilities has been certified for ISO 9001:2015
compliances.
AFNU is also manufacturing Mineral Mixture for other PCs like Saahaj Milk
Producer Company Limited, Shreeja Mahila Milk Producer Company Limited, Balinee Milk Producer Company Limited, Bapudham Milk Producer Company
Limited and Indujaa Mahila Milk Producer Company Ltd.
Sub-Project Plans under NDP-I
Under the National Dairy Plan – I, Company has successfully completed 90% targets of following projects
- Ration Balancing Programme
- Pilot Model for Viable Artificial Insemination
- Fodder Development Programme
- Village Based Milk Procurement System
[ 28th January, 2021 ]
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