Maahi Milk Producer Company Limited
Maahi Milk Producer Company Limited is a Producer Company incorporated under the provisions of Part-IXA of the Companies Act, 1956 (Now Chapter XXI-A of the Companies Act. 2013) on June 7, 2012 in the State of Gujarat. The main objects of the Company to be pursued is to undertake the business of pooling, purchasing, processing of milk and milk products primarily of the Members and also of others, marketing of the same and to deal in activities that are part of or incidental to any activity related thereto. The motto of the Company behind the establishment and operations is the upliftment of villages & growth of the livelihood of milk producers. The Company’s registered office is located at 3rd & 4th Floor, Saakar Building, Opp. Rajkumar College, Dr. Radhakrishnan Road, Rajkot, Gujarat.
The Company has commenced its commercial operations from 18th March 2013. At the time of commencement of operations, milk procurement of the Company spread to the districts of Saurashtra and Kutch region of Gujarat covering 1,912 villages and 2,142 MPPs (Milk Pooling Points). At that time total 85,194 milk producers were associated as members.
Presently, Company is procuring milk from 2381 Milk Pooling Points spreading its presence in 2164 villages of 11 districts of Saurashtra and Kutch (i.e., Junagadh, Gir Somnath, Amreli, Botad, Bhavnagar, Surendranagar, Morbi, Jamnagar, Dev Bhumi Dwarka, Kutch and Porbandar).
In order to have security in the matter of acceptance of milk and payment to the members, each member of the company have been allotted sixteen digit unique code based on their geographical location (district, taluka, and village). Details regarding milk procured, its quantity and Fat & SNF of milk etc. are captured online in the system thus eliminating human intervention and errors and thereby ensuring reliability & transparency of the system.
Being a producer company, only milk producers can become its members and shares of the company can be transferred among the members only. Company follows stricter norms while admitting milk producers as members of the company and its continuance. Presently Company has 88,163 members. Maahi gives preference to the women in the membership of a Company and presently, Maahi has 44% women members. The average milk procurement is recorded to 6.30 LKGPD for the period ended 6th December, 2021.
All the 88,163 members of the Company have their Individual bank accounts and payment to the members towards the milk procurement and all other transactions are being made through NEFT/Bank transfer.
Towards women empowerment, and making the village families self- dependent for cooking gas and obtain highly organic enriched bio-manure, company encourages installation of flexi bio gas plants under New National Biogas and Organic Manure Programme (NNBOMP) being implemented by NDDB, Anand. Maahi is committed to give maximum returns to its members and towards this end, every year company pays incentive. This year, in addition to the payment of cash incentive at Rs. 1.10 per litre, company has created a new trend by giving incentive in the form of SS 304 Milk cans of 5, 10 and 15 litre capacity.
To enhance transparency in the system, solar powered based DPMCU with GPRS facility & Milk Analyzer are being installed at MPPs. All milk routes from every MPP to chilling centers are connected through GPS by which transportation of milk can be made transparent. To further enhance the transparency and strengthen Milk Procurement System, Company has in-house developed and launched an android based Mobile App Automatic Milk Collection System (AMCS) at Bhavnagar. It is an important milestone towards “Atmanirbhar” & “Digital” Maahi.
In respect of quality control, all cluster Bulk Milk Coolers)/Chilling Centers) of the Company are well equipped with the basic testing facilities and instruments for quality testing of raw milk. Further, wherever required, quality improvements in the products are continuously and promptly done based on the customer and market feedback.
World renowned Accounting software SAP Company in adopting Digital Initiatives in Public & Social Sector has for their Project “Saarthi”, announced SAP ACE awards to Maahi Milk Producer Company Limited jointly with NDDB Dairy Services, Paayas Milk Producer Company Limited & Shreeja Mahila Milk Producer Company Limited.
The Company’s current kitty of products consists of poly packed milk, butter milk, skimmed milk powder, flavoured milk, ghee, cow ghee, kadhi Chaas, paneer and curd having different variants in different consumer pack sizes. The Company now sells poly packed milk and butter milk in entire Gujarat independently under the ‘Maahi™’ solo brand. All endeavors are being made for enlarging the Company’s basket of products.
Company has launched new variant of cow ghee viz., “Premium Cow ghee under the name “Gir-Amrut” and is now available on Amazon Portal. The Ghee is rich in quality and unique feature of this product is that Ghee is made up from the cow milk of Gir-region.
Maahi is the only Dairy organization in Gujarat which has launched its’ Milk and milk products with quality mark logo of NDDB. It’s a symbol of quality and safe products. Recently, company has launched Peda and Mohanthal increasing the basket of its products.
Presently, the Company’s sales & distribution network is spread apart from Saurashtra & Kutch region also in the cities of Ahmedabad, Vadodara and Surat. All endeavors are being made to expand the presence of Maahi’s products in other prominent cities of Gujarat. The Company foresees big potential in tapping of new markets in the eastern/southern Gujarat, and is actively considering these options.
In view of COVID-19 prevailing since last few months, company has introduced innovative ideas such as Milk on Mobile, Mobile Milk Parlours, Whatts App Orders etc. to serve the customers. In the Milk on Mobile App, one feature is added giving an option to the customer by which he can place an order for products of the company for either 7 days or 30 days against advance payment.
Maahi has taken over the cattle feed factory situated at Khandheri from NDDB on long lease w.e.f. 1st April, 2018 and renamed the Unit as Animal Feed & Nutrition Unit(AFNU).The unit has the capacity of producing 200 MT of cattle feed per day. It has a mineral mixture plant having 10 MT production capacity per day. The unit is equipped with By Pass “Protein Feed” plant & Maahi is manufacturing all its cattle feed variants viz.,
· Maahi Dan Power( BIS Type II)
· Maahi Dan Regular (BIS Type III)
· Maahi Dan Sampoorna (BIS Type-I) (22% protein & 7% FAT)
· Maahi Dan Junior (23% Protein & 4% FAT)
· Mineral Mixture under the Brand name of “Maahi Min”
The production facilities has been certified for ISO 9001:2015 compliances and we possess BIS logo on Maahi Dan Power BIS Type-II & Maahi Dan Sampoorna BIS Type-I)
AFNU is also manufacturing Mineral Mixture for other PCS like Saahaj Milk Producer Company Limited, Shreeja Mahila Milk Producer Company Limited, Balinee Milk Producer Company Limited, Bapudham Milk Producer Company Limited and Indujaa Mahila Milk Producer Company Ltd.