Maahi Milk Producer Company Limited

Maahi is incorporated as a Producer Company on June 7, 2012 in the State of Gujarat and governed under the provisions of Chapter XXI-A of the Companies Act, 2013.

The motto of the Company behind the establishment is the upliftment of villages & growth of the livelihood of milk producers.

Company has commenced its commercial operations from 18th March 2013 and presently its operations spread in 11 districts of Saurashtra and Kutch viz., Junagadh, Gir Somnath, Amreli, Botad, Bhavnagar, Surendranagar, Morbi, Jamnagar, Dev Bhumi Dwarka, Kutch and Porbandar. Presently company has 1,13,977 members out of which 43.51% are women members. The average milk procurement recorded for the financial year 2024-25 is 8.58 LKGPD.

The company has digitalized the entire membership registration process by developing in–house Maahi Membership Application. Company is using two methods of authentication of Member Application viz., e- signing through OTP based on the Aadhar Card no. and second, Biometric based signing through the thumb impression of applicant.

Company has developed and implemented peculiar system of sixteen digit- code based on their geographical location (district, taluka, and village) serving several purposes.

In house developed and implemented AMCS (Automatic Milk Collection System) captures quantity and Fat & SNF of milk etc. eliminates human intervention and errors. Android based Members App helps members to know the details of milk poured and milk payment.

With the objective to give maximum return to its members, company pays competitive price of the milk poured by the members and additional consideration in the form of differential price/incentive/bonus etc. For F.Y. 2024-25, company has paid 78.09% of its total sales revenue to the members inclusive of additional consideration.

Every year, company launches new products and now the company’s products baskets consist of poly packed milk Girdhara Cow Milk, butter milk, skimmed milk powder, flavoured milk, ghee, cow ghee, kadhi Chaas, paneer, curd, shrikhand, Mishti Doi and Lassi having different variants in different consumer pack sizes.

Maahi has taken over the cattle feed factory situated at Khandheri from NDDB on long lease w.e.f. 1st April, 2018 and renamed the Unit as Animal Feed & Nutrition Unit (AFNU). The unit has the capacity of producing 200 MT of cattle feed per day. It has a mineral mixture plant having 10 MT production capacity per day. AFNU’s cattle feed sales was 23,496 MT (including Mineral Mixtures) for the year ended 31st March, 2025. Like, milk & milk products, periodically company launches new variants of cattle feed.

Now, AFNU is equipped with By Pass “Protein Feed” plant & Maahi is manufacturing all its cattle feed variants viz.,

• Maahi Dan Sampoorna-40 Kg (BIS Type-I)

• Maahi Dan Anmol-50 Kg (BIS Type-I)
• Maahi Dan Power-50 Kg (BIS Type II)
• Maahi Dan Gold- 50 kg (BIS Type-II)
• Maahi Dan Regular-50 Kg
• Maahi Dan Junior- 20 Kg (Calf Starter)
• Maahi Dan Purak-50 Kg
• Maahi Dan Jute Bag-60 Kg
• Mineral Mixture under the Brand name of “Maahi Min” 1 Kg
• Maahi Makai Bhardo- 35 Kg
• Maahi Pashu sheetvardhak- 5.25 Kg

For the reduction in electricity cost, company has initiated installation of Solar Power Plant at different places of operation. Company has already installed two solar Power Plant with 115KW capacity and 120 KW capacity at AFNU. Further, company has recently completed installation of Solar Power Plant at Kutiyana, Jamnagar, Gadhada, Chotila. Chalala and is under installation at Talala and Bhavnagar.

With an objective to provide quality veterinary services at the doorstep of farmers and milk producers, Maahi has launched “Maahi Pashu Seva” an ambulatory service on 6th September 2022 from Talaja BMC. Doorstep Veterinary Health Services (DVHS) has been made available in all the operational districts of Maahi.

This DVHS is mobile based services and right from the registration of visit for getting treatment for their cattles, the payment for the same is online. Digital records can be seen in regard to the medicines and other treatment records to the cattle. 

Company has made migration of recording keeping system from SAP ECC 6.0 to SAP S/4 HANA and go live was made effective from 1st January, 2025.

Company has commenced first ever Ro-Ro ferry transportation of milk tanker from Ghogha- Bhavnagar to Hazira- Surat from 1st March, 2025. This initiative has significantly reduced the travel distance from 394 km to 90 km saving upto 8 hrs of milk transportation time which has ensured to maintain the best quality of milk, lower logistic costs and reduced carbon emissions.

Maahi has got Fair Business Practices Jamnalal Bajaj Awards under Manufacturing Enterprises category for FY 2021-22. Maahi has been conferred NCDFI – E Market Award for the second year in a row in the year 2023-24 by Hon’ble Union Home Minister and first minister of Co-Operation of India Shri Amit Shah in the presence of Hon’ble Chief Minister of Gujarat Shri Bhupendrabhai Patel for active participation in NCDFI – E Market.

Company is very active on CSR front and undertaking different projects like Project “ATMASAMMAN” to provide Training to enhance vocational skill and enhance livelihood, Entrepreneurial skill development in Animal Husbandry etc. Project Swasthya Sathe Vidhya aims to eradicate hunger, poverty and malnutrition, promoting health care including preventive health care and sanitation. Environmental Protection through the project “PARYAVARAN”. This apart Company makes contribution to Prime Minister’s National Relief Fund.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              (31.05.2025)